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What is SEO? Search Engine Optimization Explained for NEWBS

What is SEO? Search Engine Optimization Explaned for NEWBS

What is SEO? This article will explain Search Engine Optimization for beginners along with examples and important tips on how you can Optimize your website for better SEO rankings on Google, Yahoo and Bing.

A term that’s tossed around like hot pancakes. The technology world is inundated with it!!  Is it a Mythical Creature from a Different Dimension? Your whole family is talking about it (yes.. grandma, your are included too!!). Do you find your self humming to the lyrics of “Who the **** is Alice” by Stormie 😉 Do you feel like a complete NEWB (that’s geek for total Newbie) when your friends, colleagues talk about it? Trust me you are not alone.

So what does it all mean?…

what is SEO?… What is Search Engine Optimization?.. How important is SEO for my Business?

I hope to shed some light as to what SEO (Search Engine Optimization) really means to the general public. By definition, Search Engine Optimization or SEO is the process of managing your website’s code and creating content to create authority and relevancy for keywords in order to increase organic search engine traffic to your website. Simply put… It is a measure of how visible your website or business is on major search Engines like Google, Bing and Yahoo!!

Having a thorough and well researched SEO strategy can assist your website in climbing to the top of SERPs and ranking for targeted keywords. This eventual ranking will in turn lead to a valuable source of traffic and website conversions. Increased traffic = increased sales.

But, it’s not as simple as it may seem, search engine algorithms and best practices are constantly changing as the industry evolves. It is difficult for novices and professionals, unless it’s the core of their business to keep up with the changes and updates. SEO is meant to be an extension of a marketing and web strategy and it’s important for businesses to reap the benefits of the strategy, which is why hiring a professional SEO agency is ideal for maximum ROI.

Here are some of the most commonly Asked questions/ comments and Answers about SEO. Hopefully this can shed some light to your SEO dilemmas.

What is Organic and Inorganic SEO?

I already have a Website. I don’t need SEO…

  • False. Having a website is one of the most important steps involved in SEO. However just because you have a website it does not guarantee your site visibility or SEO rankings. SEO rankings are based on several factors like keyword relevancy, optimized source code,Domain authority and relevant content on your site.

I have a website but it does not show up on search results. Why is this?

  • This is because your site has not been indexed by search engines. In order to expedite the process you have to submit your website to the major search engines like Google, Yahoo and Bing.

Do I need a website to be visible on the Internet?

  • No you do not. Now this is important, so pay close attention… you can manage your business’ online visibility by using other tools like google. Yahoo, Bing Business listings, Business Directory Listings (Yelp, Foursquare, yellow Pages), social media pages (facebook, linked in, twitter). However having a website will be of numero Uno importance if you want to garner customers online. Especially because your potential clients are most likely glued to their smart phones and tables devices.

Can I do SEO by myself?

  • Yes you can. But it’s easier said than done. Understanding the industry accepted standards and learning the ins and outs of SEO as well as keeping up with the latest changes in SEO best practices might be cumbersome and very time consuming. Now I hope this doesn’t come across as a biased opinion coming for a web developer/SEO marketer, but my vote is on hiring the right help to help with your SEO needs while you concentrate on what you do best. whatever that maybe!… Attend to your customers, build relationships and close the next big deal. Hire necessary help for your SEO strategies. However If you are ambitious and want to try your hand at SEO. Here are some tips that might help you in your SEO journey.
Search Engine Optimization (SEO) San Francisco

Search Engine Optimization (SEO) Checklist for Beginners

SEO checklist For Beginners

  1. Create an Optimized Responsive website

  1. Submit your website to Major search Engines

    • Create a sitemap for your site. There are plenty of online tools to create sitemaps for free.
    • Use google webmaster tools and Bing webmaster tools to submit your website for indexing
      • What do I mean submit the site?
      • Create the webmaster tools account and then submit your sitemap for indexing. It’s very similar to turning in a homework assignment to be graded when you were back in high school/college.
      • Turn in your site to Professor Google, Yahoo and Bing to be graded accordingly.
      • Use the tools associated with the above accounts to checks for errors, broken links and SEO penalties on your site.
  2. List your business / Website on Major Business Directories Online

    • List on Google Business places and Bing Business places
    • Create a google + page for your business
    • Supplement with creating social media pages on popular sites like linked in, facebook, twitter, pinterest, Instagram
  3. Build Back links to your website

    • Formulate a proper link building strategy. Authoritative backlinks from .gov, .edu or high PR sites will help you improve your rankings on major search engines.

I hope the above tips will help you better understand SEO and what you can do to improve your SEO rank and visibility online. I will work on creating separate tutorials/ articles on every single topic in the near future. We wish you the very best on your SEO Journey. Now that you understand a little about SEO and should you find it prudent to hire SEO help for your website you can get in touch with us and we will do our best to help.

Don Mudalige – Founder, Don Web Solutions
Part geek, Part social butterfly; Don is an avid lover of all things web technology. He is the founder of several technology startups including Don Web Solutions and TikTokAds.lk. He considers him self to be a jack of all trades and loves blogging about things that matter. In his part times he loves to Jog, Swim and watch Netflix and Cartoons.. and he is not ashamed of it!!
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