What is SEO or Search Engine Optimization?
Search Engine Optimization is the process of using methods to increase ranking or frequency of a website in search Engine results. The goal is to increase the volume of qualified traffic to your site. The two popular methods of SEO are organic and non-organic. This Article will explain the basic differences between the two for your benefit.
Organic or Natural SEO
Also Known as Natural SEO, Organic SEO (Search Engine Optimization) by definition describes the processes involved in obtaining natural placement results on Organic Search Engine Result Pages (Also known as SERPs).
Best Practices & techniques used in Organic SEO includes; Website Onsite Optimization, keyword manipulation, Meta tags, Backlinking and Link Building to increase your website link popularity as well as writing content relevant to your business so your potential clients can find you online.
- Pros: Long-term results, Inexpensive, Attracts a majority of search traffic
- Cons: Takes longer to see positive effects, Can be complicated, Unpredictable results, Time Consuming
Inorganic or Non-Organic SEO
Inorganic SEO by contrast does not include natural placements, rather it refers to a paid service that provides results in very short times. Through Inorganic SEO, you get immediate result as because it is paid service. It is very easy to understand and get targeted traffic. This might not applicable for all kind of businesses as the ultimate goal for Inorganic SEO is a better ROI as it’s a paid service.
Non-organic SEO may yield quicker results and bump up your initial ranking and placement, but the effects are generally less effective in the long run when compared to organic SEO. Most popular in Inorganic SEO includes Pay-Per-Click (PPC) like Google AdWords, Bing AdWords and other Paid Advertising Services online.
- Pros: Quick, Ideal for customer targeting, Great for brand awareness
- Cons: Can be expensive, Requires constant fine-tuning, Ranking can plummet if you stop
Do not confuse this with Organic SEO service companies that will help you gain you better natural SEO results by optimizing your website. Most companies will provide you with Organic SEO services as the affect is longer lasting and it might be less expensive for the Client. Inorganic SEO refers to mostly refers to Marketing campaigns done by companies on an ongoing basis, and it’s recommended to have a marketing budget.
The Image above listed the most typical areas designated for Organic and Inorganic SEO search results. Any Result that has the appearance of a Paid ad typically on top and right side bar shows Inorganic Results and the main Body will display Organic Search Results.
What’s best for my business or Website?
If you are starting off or you have a small business, it is better to start with Organic SEO because aside from the cost involved, it will help build your online presence gradually and eventually you will have a solid foundation in your own niche – provided that your SEO processes are done the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.
With this understanding you can now strategize on how you want to invest your time and money when it comes to Search Engine Results. Should you need any further help you can contact us for a Free Website SEO Audit and a Consultation.